Marketing is one of the most important building blocks of a successful web site but not too many webmasters know how to market their site properly. Some believe that submitting their site to search engines and spending some money on advertising is all they need to do to drive lots of traffic to their website, but they'll soon realize otherwise.
Web site marketing requires that you know the various methods of advertising and determining what will be the most effective in your area of interest. Knowing what to avoid is equally as important. Things such as niche marketing, where you spend your advertising dollars as well as how you go about reaching your targeted traffic can greatly affect the overall performance of your site.
Below is a short list of resources that will help yield some more clarification on web site marketing and various aspects of it.